University of Sunderland Supports AJ Bell 2023 World Triathlon Championship Series Sunderland

The University of Sunderland has been named as an Official Event Partner of AJ Bell 2023 World Triathlon Championship Series Sunderland.

Taking place on 29-30 July in Roker, the event, which is being hosted by British Triathlon and Sunderland City Council, is the British leg of the World Triathlon Championship Series. It will see some of the world’s best triathletes competing for vital ranking points ahead of next year’s Olympic Games and momentum heading into this year’s Test Event in Paris.

Over the weekend, as well as those watching at home on the BBC and lining the course, thousands of people will take on various distances and options of swim, bike, run with entries still open to the public.

As an Official Event Partner, the University of Sunderland will be in the Event Village running a variety of competitions and providing people with the chance to learn more about the University, as well as providing each race finisher with a University of Sunderland water bottle. Current students will also be given the opportunity to volunteer at the event across a wide range of areas, including videography, physiotherapy and photography, providing them with the platform to use their skills in a real-world environment.

Samantha Allen, British Triathlon’s Head of Major Events and Event Director of AJ Bell 2023 World Triathlon Championship Series Sunderland, said: “It’s fantastic to be partnering with the University of Sunderland on AJ Bell 2023 World Triathlon Championship Series Sunderland. As well as allowing us to expand our offering in the race village for participants and spectators, the reusable University of Sunderland water bottles that all our finishers will receive is huge in helping us become more sustainable and ensure we’re meeting our targets.

“It’s also great to be able to support students from the university by giving them the opportunity to experience a major event and gain vital work experience that sets them up for their careers.”

Professor Jon Timmis, University Sunderland Deputy Vice-Chancellor (Commercial) said: "The University of Sunderland prides itself on helping create the next generation of sports and exercise professionals through our array of health-related programmes. Our Sport Sciences courses are ranked 15th in the UK according to the Guardian University Guide 2023. So, we are particularly proud to be sponsoring the AJ Bell World Triathlon Championship Series Sunderland 2023. 

"Our staff and students will be among the hundreds of thousands welcoming some of the world's best elite triathletes to the City for what is sure to be memorable summer."

For more information about opportunities to become a partner of AJ Bell 2023 World Triathlon Championship Series Sunderland, email partnerships@britishtriathlon.org.